13HOOG

For Smartphonehoesjes.nl we were allowed to paint a number of walls with art that matched their Brand Identity. The company, which was set up in 2011 by two brothers from Leusden, has now grown into one of the market leaders in Europe for the supply of Smartphone cases and accessories.
With a few brainstorming sessions together with various employees from the company, we managed to capture the core values ​​and the atmosphere that makes Smartphone Covers the great company they are in a number of core elements.
From this we were able to sketch various walls which we could present as concepts.

The entrance
The painting at the entrance is the first impression of the company for visitors.
Here it is important that it tells a story, is impressive but not disturbing.
A quiet atmosphere has been chosen here in gray-brown tones with a few striking skins
green (whatsapp) text clouds and photos where the time indication in the message indicates the year..
The cable from the phone to the power bank is a timeline of history with space for short
texts and a photo.
Room for adding new years has been taken into account.

elevator shaft bg
It is important on the ground floor where customers and relations enter the building
to tell the story of Smartphonehoesjes.nl and to make it visible with images.
Here we have opted for a literal translation of the story with images.
Photos of the early days and progress over the years are printed here in posters and pasted on the wall.

The Abstract Hand
This painting at the entrance is a real eye-catcher next to the timeline.
This very artistic cheerful statement offers possibilities for hanging a screen where recent news or cool photos or videos can be presented.
The screen can also be provided with magnetic paint or blackboard paint.

Galaxy Dream Wall
This painting is about dreams. Nothing is too crazy, this wall can become a magnetic Galaxy wall!
Provided with notes by means of magnets that can be hung anywhere on the wall.
The wall contains the Blackberry ball that started the whole story of Smartphone Cases.
In addition, some planets and countless stars that represent all potential customers that will be served in the future.
An apple logo as a planet An astronaut who is on the phone has also been added in the painting.
Finally, you will find a number of employees who place a smartphonehoesjes.nl flag on a planet.

Changes of Time
This wall shows the development from idea to product.
The dandelion represents a colorful collection of loose ideas and the flying seeds slowly change into a wide range of products such as telephones, covers, cables, earplugs, tablets, etc...
It has a calm atmosphere due to the soft pastel shades used that match the colors throughout the building and has a nice flow over the entire wall.

Heart of Love Smartphone Cases
An abstract street art-like heart consisting of different products.

Lift shaft 1st floor
A selfie wall has been created here that is worthy of Instagrammable and connects with the smartphone..
Hanging a swing in the middle of a flower garden radiates peace and relaxation.
For example, we have devised an abstract art-like hand holding a telephone, with the screen painted with magnetic paint.
We have also made a brand personification of their own brands and placed them as people on full scale throughout the building.
We designed a heart of their products and painted them on the wall in the marketing department.